You would have heard this term “link building” many times! Haven’t you?
Most of us know that Google’s #1 ranking factor are links from high authority sites and therefore they are part of SEO strategy.
But let’s get to the basics!
Link building is the strategy where External links are directed from one website to another helping to build a page authority.
For eg:- If you are on a trip and ask for a recommendation from locals for the best places and when most people recommend you the same place then that place would be on top in your to-do list. In the same way, Links are the recommendation to search engines that this page is worthy
Want to know link building strategies? And its benefits? Then you should definitely read the next chunk.
Benefits
- Domain and Page Authority
- More visibility
- Brand Authority
- Referral Traffic
- Increase in Conversion
- Long Term Benefits
Tips
- Find a list of popular websites that already appeal to your target audience and use links from these websites to yours to get more traffic.
- After building your website, first, focus on link building to get more exposure and then go for some other strategies
- Google determines the value of your website based on the sum total of the value of the sites from which your site gets links.
- Diversity of Links is also an important factor in high ranking of the site.
- 74% of B2B content marketers go for blogs (1800-2000 words) which are good as per Google to bring more link opportunities to your site.
Strategies:-
- Valuable content on your blog
- Guest blogging.
- Utilizing Social Media
- Testimonials
- Target Keywords
- Epic videos.
- Directory submission.
Search engines consider a number of links on your site as a medium of popularity plus sign to Google that your page is valuable. Make sure to build link naturally and not in a spammy way. It’s no brainer to rank higher; we need to focus on creating a search engine friendly website backed by quality backlinks. SEO used to be a simple task just a few years earlier. However, the landscape has changed dramatically over the years and it has become a game of patience which eventually gets rewarded with lasting search rankings.
Looking for link building experts; Kansas City Search Engine Optimization is the one!!