A website has become a must, for all businesses nowadays. This has become the primary way in which potential customers get to know about your brand and products. However, it is also possible to make a good living simply by owning a website and promoting other people’s products. To so that, your website needs to be optimized for search engines to easily discover and display to users who are looking for that particular product. This technique is called Search Engine Optimization (SEO).
For SEO to work, you will initially need to understand what your potential customers are looking for. For this, you can use a tool such as Google’s Adwords Keyword Planner – check out the modern platform. This tool lets you look at the search volume and history of particular search terms or keywords. Once you find certain keywords, you will then need to create relevant content that will be useful for people searching that term. Once you do that, search engines such as Google will index your content and if it is better than the other stuff already available, it will display your content at the top of the search results for that keyword.
To bring a good amount of traffic to your site, you will have to create hundreds of pages of content that is relevant to hundreds of such keywords. This is a tedious process and will definitely take a long time. However, there is a simpler technique through which you can potentially rank for hundreds of keywords with a single page of top-quality content. Let’s look at how to do that.
The key to being able to rank for several keywords is finding the right group of keywords. Let’s take an example to understand this better. A keyword such as ‘Pokemon Toys’ would be the perfect fit for this technique. At first glance, the keyword might look like just a single keyword but it is, in fact, a whole group of keywords. You see, other keywords like Pikachu Toys, Best Pokemon Toys, Pokemon Toys under $10, Pokemon Toys that Glow in the Dark, etc. are all actually a subset of the main keyword ‘Pokemon toys’.
Once we collect a list of such a group of keywords, all we have to do is write a long, top quality article about Pokemon Toys, while making sure we cover ‘Pikachu Toys’, ‘Pokemon Toys that glow in the Dark’, ‘Pokemon Toys under $10’, and every other derivative keyword that we’ve collected. Such an article will be relevant to all the keywords and can potentially bring in a huge amount of traffic to our website.